Communication Studies
Communication Major
Master the #1 skill that employers look for the most.
OFFERED AS:
Major, Minor
CREDITS REQUIRED:
Major (120), Minor (18)
FORMAT:
Online, In-Person
Strong communication is at the root of every successful company, and our communication major will teach you the skills to succeed anywhere.
Whether you’re an incoming freshman, an undeclared major or a transfer student, the need for people with a Bachelor of Arts in Communication Studies is higher than ever.
100% online or in person. Affordable. Highly valuable. Diversity-driven.
Why Choose KU for a Communication Major
We believe that doing is succeeding. From day one, you will learn professional skills that employers value the most: problem solving, speaking, writing, critical thinking, analysis and so much more.
As a communication major, you can take your degree a step further by choosing among the following concentrations:
- Interpersonal Communication
- Media Studies
- Rhetoric & Civic Engagement
- Strategic Communication
- Performance & Culture
If you need help selecting a concentration, you can speak with your academic advisor and we will help you map out your professional and personal goals.
Communication Major Highlights
Our communication studies program teaches you to create inspiring messaging that goes beyond words. Having a communication degree opens the door to many rewarding careers like social and digital media, public relations, journalism, marketing and advertising, human resources, management and even government sectors.
Program Highlights:
- Become an expert in the No. 1 skill employers look for
- Take classes 100% online or in-person
- Get hands-on experience in your Capstone project
- Practice modern research techniques in Communication Research Center
- Access our interactive media workspace called SMASH
- Join the Communication Club or Social Media Club
- Study abroad (Germany, England, Ireland)
- Get one-on-one support from dedicated professors
- Access our large network of communication studies alumni
- Complete an internship for real job experience
Student Learning Outcomes
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Communication Studies (BA)
- Develop formal and informal oral presentations within varied contexts.
- Compose written communication appropriate for specific contexts.
- Apply communication concepts to the praxis of communication.
- Create research projects guided by communication theory.
- Analyze communication norms through diverse points of view.
By diversifying my studies, Kutztown University well equipped me to succeed in multiple roles within the Marketing and Communications industry. Most significantly, the network KU enabled me to form with both professors and fellow student continues to benefit me today.
Ryan Westerbaan ‘18, Marketing & Communications Specialist, Lehigh Valley Health NetworkCommunication Major FAQ
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What are the Communication degree requirements at KU?
Kutztown University offers a Communication major and a Communication minor. You can find the degree requirements for each program linked below:
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What on-campus experience can I get as a communication major?
There are plenty of on-campus opportunities at Kutztown University for students to get hands-on experience before graduation. KU students are welcome to join any of the clubs/organizations listed below:
- Communication Career Club
- Social Media Club
- Ignite (public speaking event where participants make a five-minute speech)
- Lambda Pi Eta (Xi Kappa Chapter)
- Culture-Arts-Performance Studies
- Public Relations Club
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Does Kutztown have an online communication degree?
Yes. We’re one of the few Pennsylvania state schools that offers a 100% online communication degree.
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What can I do with a communication degree?
A communication degree prepares graduates for rewarding careers in mass media, marketing and public relations. Here is a list of potential roles and national salaries, according to the U.S. Bureau of Labor Statistics (2022):
- Marketing Manager: $138,730
- Social Media Manager: $79,105
- Public Relations Specialist: $67,440
- Human Resources Specialist: $64,240
- Brand Strategist: $79,896
- Journalist: $55,960
- Senior Event Planner: $66,640
- Legislative Assistant: $57,223
- Copywriter: $75,038
- Speech Writer: $79,960
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Is there a social media degree in the communication program?
Yes. Kutztown University offers a unique, hands-on social media degree called Social Media Theory and Strategy.