Massie, Keith R.

PhD, University of Utah, Communication Studies
M.S., Illinois State University, Communication Studies
B.S., Southern Illinois University at Carbondale, Speech Communication
B.A., Southern Illinois University at Carbondale, Philosophy

Intro to Social Media Theory and Strategy (SMS 101)
Theories of Emerging and Social Media (COM 305)
Social Media Analytics (COM/ENG 314)
Intro to Mass Communication (COM 212)
New Media and Communication (COM 245)
Communication Research Writing (COM 340)

Dr. Massie currently serves as the Social Media Area Coordinator. He was the co-architect of the Social Media Theory and Strategy major and minor as well as the co-designer of the Social Media Analytics Strategic Hub (SMASH), which provides powerful technology to supplement the Social Media program. To continue learning and developing his skill sets, Dr. Massie has completed an online course from Massachusetts Institute of Technology (MIT) on Platform Strategies and a 4-day workshop at Boston University on Social Media Tools and Strategies. Additionally, he has earned a number of certificates in R Programming, Data Analysis, and Data Science online. Lastly, he is a Board Certified Social Media Intelligence Analyst through McAfee Institute.