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Kutztown University student pursuing a business degree, presenting data in a classroom.
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Business Administration

236 de Francesco Building
Kutztown, PA 19530

Phone Icon 610-683-4580

Email Icon bsba@kutztown.edu

Business Administration Degree

Network with real business professionals from day one.

Get ready to impress future employers with a specialized business degree from Kutztown University. Earn your Bachelor of Science in Business Administration (BSBA) from one of the best undergraduate business programs in Pennsylvania.

Become an expert in accounting, entrepreneurship, finance, marketing, management, human resources, supply chain management, personal financial planning or general business.

Choose the Best Business Major for You

Hispanic and White male wearing business attire seated at a desk with a dark grey color screen over the entire image Accounting
White male and Hispanic female seated at a desk working on laptops with a dark grey screen over the whole image Entrepreneurship
Black male wearing business attire seated with a screen behind him of business graphs and a dark grey screen over the whole image Finance
Indian male sitting at a desk concentrating on a screen not in view with a dark grey screen over top the whole image General Business
A white male at a desk pointing at a piece of paper and conversing with a white female on the other side of the desk with a dark grey screen over the whole image Human Resources Management
Hispanic female seated at a desk working on a laptop with a dark grey screen over the whole image Management
White male leaning on a high top table smiling with a computer monitor on the wall in the background and papers on the table next to him with a dark grey screen over the whole image Marketing
white female seated at a desk writing on a paper with books and a laptop in view. A dark grey screen over the whole image Personal Financial Planning
white male standing in a row of inventory shelves looking up at the boxes with a dark grey screen over the whole image Supply Chain Management

Make KU Your #1 Choice for a Business Degree

Kutztown University has one of the best undergraduate business programs in Pennsylvania because we are one of 6% of business schools worldwide with an AACSB accreditation. This accreditation is a powerful tool that will help you stand out to future employers.

But it goes beyond earning a strong degree. There are many other reasons why students choose KU for a business major:

  • Real job experience with real professionals
  • On-campus business clubs & professional organizations
  • Affordable tuition with financial aid options
  • New business major classrooms & facilities
  • Beautiful campus with close location to work or home
Quotation Mark

Kutztown provided me with an education that was a perfect blend of classroom learning and real-world experiences. Above all, Kutztown gave me the opportunity to immerse myself in the industry through fearless networking with seasoned professionals and firms in the ecosystem.

Phill Castrine '22, Senior Supply Chain Analyst, Plantensive

Career Outcomes

Top Internship Locations for KU Business Majors

Uline

MassMutual

SEI Investments

Enterprise

Clark Capital Management

Diamond Credit Union

Northwestern Mutual

Thrivent

Altitude

Top Job Placements for KU Business Majors

Vanguard Group

MassMutual

ADP

Uline

Progressive Insurance

Bank of America

Northwestern Mutual

WebFX

Enterprise

Explore Our Business Major FAQ

  • What can I do with a business degree from Kutztown University?

    Kutztown University has one of the best undergraduate business programs in Pennsylvania because your degree is designed to make you an expert.

    As a business major, you are required to choose one of nine specialized areas of business. With your business degree, you can explore one of the following careers (salaries provided by the U.S. Bureau of Labor Statistics 2023):

    • Accountant: $79,880
    • Sales Manager: $135,160
    • Fintech Business Analyst: $99,010
    • Market Research Analyst: $74,680
    • Project Manager: $98,580
    • Payroll Specialist: $64,875
    • Human Resources Specialist: $67,650
    • Office Manager: $63,183
    • Public Relations Specialist: $50,118
    • Social Media Manager: $53,175
    • Brand Manager: $100,751

  • How do I choose the right business major?

    Choosing the best business major depends on your personal interests, career goals and what type of work motivates you the most. If you need help deciding an area of study, you can contact our department of business administration at bsba@kutztown.edu.

    • Accounting: You enjoy doing math and spreadsheets
    • Entrepreneurship: You enjoy managing others and may want to start your own business
    • Finance: You’re interested in investments, capital markets and risk assessment
    • General Business: You want to explore more business operations
    • Human Resource Management: You want to work with employees and payroll
    • Management: You’re a natural leader
    • Marketing: You have a talent for brand management, product development and sales management
    • Personal Financial Planning: You enjoy helping others create and reach financial goals
    • Supply Chain Management: You want to help manufacturers meet their production and shipping goals by handling logistics

  • What clubs or organizations can I join as a business major?

    Here at Kutztown University, we want you to get the most career experience before graduation. We highly recommend joining one of the business clubs or organizations below:

    • Accounting Club
    • American Marketing Association
    • American Advertising Federation
    • Applied Investment Management
    • Entrepreneurship Club
    • Financial Management Association
    • Personal Financial Planning Club
    • Supply Chain Management Logistics Club

  • How do I apply to become a business major at KU?

    We make it easy. You can start your college application by clicking here.

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