General Business Degree

interested in a business career but not sure what to study?

Quick Look

OFFERED AS:

Major

CREDITS REQUIRED:

120

FORMAT:

In-Person

Tuition Cost

Here at Kutztown University, our Bachelor of Science in Business Administration is a fully accredited undergraduate program with nine areas of study to choose from. One of those areas is our general business degree.

While we recommend exploring our other, more specific fields of study first (see the table below), the general business degree is a great starting point if you're looking for career guidance.

Find the right career path here at KU!

Discover your career goals with a general business degree

Our general business degree is ideal for students who want to explore their career options before committing to a specific business path. However, if you'd like to learn more about our other, more specific areas of study, keep reading!

Choose Your Business Path
Accounting	Become an expert in taxes and crunching numbers.
Entrepreneurship	Learn how to start and grow your own business.
Finance	Master budgeting, investments and risk management to provide financial advice.
Human Resource Management	Develop skills necessary to recruit, train and maintain a welcoming workplace.
Management	Gain strong leadership skills to oversee a business.
Marketing	Create campaigns to connect with customers and drive sales.
Personal Financial Planning	Help people manage their finances through saving, investing, and retirement strategies.
Supply Chain Management	Oversee the production and delivery of goods to ensure efficiency.

Student Learning Outcomes

Business Administration BSBA (Core)
- Communication
  a. Oral Communication: communicate effectively by speaking clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
  b. Written Communication: communicate effectively by writing clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
- Interpersonal Skills: demonstrate effective interpersonal skills, especially working in teams.
- Critical Thinking
  a. Data Analysis: analyze data by using appropriate technology.
  b. Decision Making: analyze issues critically and make relevant decisions by identifying and assessing the significance of key factors and assumptions.
- Functional Knowledge: identify, define, and apply current fundamental concepts, principles, and practices in the disciplines of business, including globalization.
- Societal Impact
  a. Ethical Judgment: identify ethical breaches and how they adversely impact stakeholders.
  b. Social Responsibility: evaluate how business decisions impact the welfare of society.