Business Administration
Marketing Degree
Unlock the power of real-world influence with a marketing degree.
OFFERED AS:
Major
FORMAT:
In-Person
Credits Required:
120
Get ready for an exciting career with a marketing degree from Kutztown University. Our program focuses on providing you career experience for a job right after graduation.
KU’s bachelor’s degree in marketing will prepare you to work across multiple industries and give you a thorough understanding of the other pillars of business, giving you a competitive edge. By the time you graduate, you will be able to shape consumer trends through effective communication and engagement.
Leadership. Growth. Involvement.
Why Choose KU for a Major in Marketing
Pursuing a marketing degree within our Bachelor of Science in Business Administration requires someone who is driven and innovative. That type of person deserves a college experience that meets all of their needs. Kutztown University stands out for its well-rounded marketing program, which covers basic business concepts through cutting-edge marketing strategies.
Aside from an amazing marketing degree, here’s what students love best about KU:
- Affordable tuition
- Dedicated professors
- Hands-on experience
- Classes close to dorms
Hershey Senior Brand Manager Mike Rabinovitz brings expertise to KU business students.
Marketing Degree Highlights
KU’s No. 1 goal is to help you get a job with your marketing degree right after graduation. Our program is built on teaching students beyond the textbook. When you major in marketing, you will have many opportunities to network and get real industry experience.
Program Highlights:
- Become a member of the American Marketing Association (AMA) and American Advertising Federation (AAF).
- Work with non-profit organizations to create marketing strategies and build client engagement skills.
- Attend ‘Meet with the Professional’ night to network with potential future employers.
- Complete experiential learning projects with local businesses.
- Earn a marketing certificate in class.
Student Learning Outcomes
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Business Administration BSBA (Core)
- Communication
a. Oral Communication: communicate effectively by speaking clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
b. Written Communication: communicate effectively by writing clearly, concisely, and convincingly, using appropriate business conventions for the field of study. - Interpersonal Skills: demonstrate effective interpersonal skills, especially working in teams.
- Critical Thinking
a. Data Analysis: analyze data by using appropriate technology.
b. Decision Making: analyze issues critically and make relevant decisions by identifying and assessing the significance of key factors and assumptions. - Functional Knowledge: identify, define, and apply current fundamental concepts, principles, and practices in the disciplines of business, including globalization.
- Societal Impact
a. Ethical Judgment: identify ethical breaches and how they adversely impact stakeholders.
b. Social Responsibility: evaluate how business decisions impact the welfare of society.
- Communication
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Business Administration, Marketing (BSBA)
1. Understand basic marketing principles and be able to apply them in a global context.
2. Utilize analytical research techniques to understand the nature of consumers.
3. Analyze environmental forces and develop plans to utilize marketing principles in order to solve problems.
4. Demonstrate the added value of social responsibility that comes about when marketing principles are implemented in an ethical manner.
After exploring various universities, I was drawn to Kutztown University due to its esteemed reputation and robust business program. The institution offered invaluable learning experiences through interactions with professors and guest speakers, many of whom had substantial corporate experience. Additionally, KU played a crucial role in securing an internship in the Marketing world. Thanks to the support and quality education I received at KU, I was able to secure a Marketing position just two weeks ahead of my graduation. My career achievements would not be possible without the foundation provided by KU.
Zach Essig '09, National Account Sales Manager, Hawker*Career data according to 2022 graduate survey
Marketing Degree FAQ
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What can I do with a bachelor's degree in marketing?
Graduates of KU’s major in marketing are prepared to pursue a wide variety of careers. The following is a list of some of the jobs you can get with your degree with average annual incomes, according to the U.S. Bureau of Labor Statistics (2023):
- Digital Marketing: $77,381
- Marketing Research Analyst: $74,680
- Sales and Sales Management: $135,160.
- Advertising: $93,333
- New Product Development: $122,189
- Entrepreneurship: $50,000
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Is an internship required for a major in marketing?
No, an internship is not required but highly encouraged. Over 50% of marketing students at KU complete an internship for credit to build valuable connections and work experience.
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Is a degree in marketing worth it?
A marketing degree opens a variety of career paths with the valuable skills you develop in your time at KU. Between general business knowledge, research and data analysis, or communication and writing, a major in marketing is highly adaptable.
Whether you are pursuing a job directly related to marketing or following a different route, your professional experience will support you.
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How long does a marketing degree take to complete?
It typically takes four years for a KU student to earn their degree in marketing. Kutztown University also offers summer and winter classes, adding some flexibility to your education.