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Sport Management

Bachelor of Science

Are you passionate about athletics or fitness? Are you interested in the business side of the sports industry? A bachelor’s degree in sport management can help you turn that passion into a career.

Kutztown University’s accredited Sport Management Department provides students with exceptional educational opportunities, dedicated faculty, and networking opportunities within the industry. Students can also choose accredited minors in Coaching and Fitness Administration.

COSMA logo



Our program is also accredited by COSMA, the Commission on Sport Management Accreditation, which promotes and recognizes excellence in sport management education.

What can I do with a sport management degree?

  • Sport Management: Front office, public relations, ticket sales, brand marketing, equipment management, game-day operations, assistant coach, athletic director.
  • Facility Management: Stadium and arena management, facility marketing and promotions, risk management and security.
  • Event Management: Event coordinator, media relations, operations, production coordination, sponsorship and sales management, staffing and personnel management.
  • Sport Product Marketing: Marketing and sales, merchandising, account management, product management.
  • Sport Tourism: Management and marketing for spectator destinations, participant destinations, and nostalgia destinations.
  • Graduate School: Graduates have continued their education at Temple University, West Virginia University, Indiana University of Pennsylvania and East Stroudsburg University, to name a few.

Career Outcomes

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For sport management graduates between 2013-2021, 93.5% of survey respondents have found full-time employment with 52% being employed in the related field.

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Graduates have continued their education at institutions like Temple, West Virginia and Kutztown, to name a few.

Top Internship Locations for KU Students

Reading Royals

Reading Fightin' Phils

422 SportsPlex

Philadelphia Eagles

Philadelphia 76ers

Big Show Sports

York Revolution

Lancaster Barnstormers

Lehigh Valley Phantoms

Lehigh Valley IronPigs

Graduates from KU’s Program Have Worked with

Philadelphia Eagles

Reading Fightin' Phils

Reading Royals

Comcast Spectator

Lehigh Valley Phantoms

Lehigh Valley IronPigs

Harris Blitzer Sports and Entertainment

Variety of fitness centers and businesses.

Quotation Mark

My favorite thing about Kutztown is the professors, especially in the Sport Management department. These professors show genuine concern for their students and want to see them succeed. The professors are always willing to help and have given me all of the tools needed to succeed in my future career path.

Theresa Higgins '19, sales associate, Philadelphia Phillies

Student Learning Outcomes

  • Sport Management (BS)
    1. Fundamentals: Demonstrate basic knowledge and understanding of fundamental principles requisite for professional success in the sport management profession.
    2. Ethical Practices: Demonstrate the ability to make sound ethical decisions in sport management profession.
    3. Problem Solving: Demonstrate the ability to solve problems inherent in the sport business industry.
    4. Oral Communication: Demonstrate the ability to communicate effectively in oral formats utilized in the sport management profession.
    5. Written Communication: Demonstrate the ability to communicate effectively in written formats utilized in the sport management profession.
    6. Global Scope: Demonstrate the ability to articulate the global scope of sport.
    7. Demonstrate the ability to recognize diversity issues in sport management.
    8. Demonstrate the ability to use technology effectively in the application of sport management practice.

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