Experiential Learning

The KUSBI's mission includes developing future industry leaders through its research, consulting, and strategic partnerships. Accordingly, the KUSBI has developed the Undergraduate Research Program, which provides KU sport management/business students with sport management field experiences and places these students with the US sport organizations.

  • KUSBI will recruit outstanding undergraduate students from Sport Management or Business majors.
  • KUSBI will help them learn the basics of conducting research.
  • This program enhances students' research experience in the sport industry.
         •   Research Competition
         •   Research Conference
         •   Journal Publication

Please contact Dr. Soojin Kim (email: kim@kutztown.edu) if you are interested in the program.

What's New?

Research Presentation at the 2019 Pennsylvania Sport Business Conference

Deven Messner and Brandon McDonnaugh stand in front of their Research poster.

Deven Messer and Brandon McDonough presented their research entitled "Is a controversial endorser effective?: Advertising perception and attitude" at the 2019 PA Sport Business Conference, Indiana, PA. In addition, their research proposal was funded ($730) by the KU Undergraduate Research Committee.

Case Competition at the 2019 Pennsylvania Sport Business Conference

Our students attend the 2019 Pennsylvania Sport Business Conference in Indiana, PA to compete in the case competition and present their research. This year the competition was excellent and our students represented the College of Business phenomenally well! This year's case competition was very competitive and both of our KU teams tied, ending in 3rd places.

(L to R) standing: Taylor Thames, Jake Chronister, Brandon McDonnaugh, Cole Single, Laura Bisco (L to R) kneeling: Ty Chronister, Deven Messner

L to R standing: Taylor Thames, Jake Chronister, Brandon McDonnaugh, Cole Single, Laura Bisco L to R kneeling: Ty Chronister, Deven Messner

2018 Pennsylvania Sport Business Research Award

Courtney Chinworth

Courtney Chinworth, a senior Sport Management major, has been awarded the Student Research Award at the 2018 PA Sport Business Conference. Since 2016, Courtney has conducted five different marketing research projects under the guidance of Dr. Yongjae Kim. She presented her research findings at regional, state, and national conferences. Her work has been recognized at the annual meetings with practitioners in the sport industry.

Quotation Mark

Through my KUSBI experience, I was able to not only develop strong critical thinking skills of asking the right business questions, but was also challenged to build superior writing skills. I had the opportunity to develop multiple abstracts and present at various regional conferences during my time at KUSBI, all of which enabled me to differentiate myself in the job market, as well as helped me develop strong leadership and team player skills.

Arjun Arora '15