Marketing / Management Student Internship Position

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TITLE:                Marketing/Management Student Internship II (Second Semester)   

REPORTS TO:    Consulting Specialist, SBDC                                        

PURPOSE:   The Small Business Development Center Marketing/Management Student Internship Program is designed to enhance the student's formal academic education by providing an opportunity for the student to test skills and knowledge via exposure to an actual institutional or commercial enterprise. This supervised experience provides an arena for the practical integration of knowledge during the formal learning process as well as an opportunity to acquire experience and knowledge beyond that available within the confines of the existing curriculum.    The position is responsible for assisting established business clients to conduct marketing analysis under the supervision of a Consulting Specialist. The position will also gain a strong understanding of SBDC internal marketing/management functions and procedures. Duties include, but are not limited to: develop promotional materials for the center; assist with the preparation of periodic reports of center activity for the PA SBDC State Director's office and state and federal legislators; and assist in the monitoring and maintenance of the center website and blog.

GOALS:   By the end of the second semester the intern will have a comprehensive understanding in regards to the SBDC's marketing/management functions and procedures. The intern will also be able to apply critical thinking skills to conduct strategic business audits for existing business clients. In addition, the position will also be required to develop a portfolio of case studies related to strategic business audits, the scope of which will be negotiated by the intern candidate, the intern's faculty advisor, and the Consulting Specialist.    


  • Gain a working knowledge of the center e-commerce system. Assist performing data entry, generating periodic reports and training program reconciliations under supervision of the Consulting Specialist.  
  • Assist with the development and maintenance of promotional materials, center web pages and blogs.
  • Assist existing business clients with marketing analysis and conducting strategic business. Project components may include, but not be limited to: creating pricing models, defining target markets, defining market segments, developing marketing materials, analyzing client websites, and analyzing competitors.  
  • Be familiar with and interface directly with SBDC specialty programs, including International Trade, Government Procurement, Technology Commercialization, Environmental Management, the Product Development Center, and any new program that is developed.  Be familiar with community programs targeted toward lending opportunities and coordinate, when necessary, loan packaging, market analysis, and proposal information to generate small business financing.  
  • Provide insight and leadership to first semester interns, assist in monitoring Intern 1 projects, and serve as reporting interface.  
  • Conduct client interviews, monitor client/business progress, assist in client assessment of business, and make recommendations regarding problem areas with SBDC existing clients.
  • Responsible for collecting client information, creating client files, and managing client work for existing business clients attending the SBDC Learning Programs.   
  • Use online databases and various software applications to provide management, accounting, financial, personnel, marketing, registration, and other miscellaneous information for clients under the supervision of the Consulting Specialist. 


Minimum requirements:  

  • Candidates have, or will have, 75 credits completed by the beginning of the term in which the internship will occur, and pursuing a concentration in Marketing or Management • Have, or will have, completed the business core with a QPA of 2.0 or better
  • Have, or will have, an overall QPA of 2.0 or better.
  • Successful completion of an interview
  • A working knowledge of MS Office, including Excel, Word, and PowerPoint 
  • Excellent written and oral communication skills
  • Ability to work in a fast-paced team consulting environment that utilizes virtual communication technology to communicate with clients
  • References from two KUCOB faculty members in the COB and one external professional reference.
  • A valid driver's license and F1-Visa is required (if applicable) before work can commence.  


  • Additional course work in entrepreneurship and/or business planning.
  • Some previous work experience in a small to medium- sized business.    

If you have any questions, please feel free to contact me:   

Ms. Carly Simon

Client Services Program Coordinator

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Cooperative Agreement

The Kutztown SBDC is partially funded by a grant from the Department of Community & Economic Development and by the U.S. Small Business Administration under Cooperative Agreement No. 4-603001-Z-0040-24. The support given by the U.S. Small Business Administration through such funding does not constitute an express or implied endorsement of any of the cosponsor(s)’ or participants’ opinions, findings, conclusions, recommendations, products, or services.

Funding Partners

Funding support and resources are provided by the Commonwealth of Pennsylvania through the Department of Community & Economic Development; through a cooperative agreement with the U.S. Small Business Administration; and in part through support from Kutztown University. All services are extended to the public on a non-discriminatory basis. Special arrangements for persons with disabilities can be made by calling 215-204-7282. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. SBDC services are not available to individuals or entities that have been debarred or suspended by the federal government. By agreeing to receive assistance from the SBDC you are self-certifying that you are not currently federally debarred or suspended and also agree to cease using SBDC services if you become federally debarred or suspended in the future.

All SBDC programs are non-discriminatory and open to the public. Reasonable arrangements for persons with disabilities will be made if requested, at least two weeks in advance. Contact the Kutztown SBDC at Old Main - Room 27 - F Wing, 15219 Kutztown Rd, Kutztown, PA 19530, (484)-646-5937.

The Kutztown University SBDC is a member of the network of Pennsylvania Small Business Development Centers and the National Association of Small Business Development Centers.