The Agency

Kutztown University's Public Relations Interactive Classroom

As seniors, students participate as members of an on-campus public relations agency, where they will work on real projects for real clients, in KU’s newest interactive classroom—The Agency.

The Agency PR teams engage with clients, and plan and prepare materials designed to manage and build client reputations and brand identities. The Agency provides a collaborative workspace for client meetings and the development of clients’ PR campaigns as well as an inspiring environment where students think, create, engage and accomplish.

The Agency is the cornerstone of the program where students develop critical work experience and skills essential for dynamic careers in public relations and corporate communication.

Case Study

As a relatively new organization, The Agency has been focused on working with the Kutztown Community Partnership (KCP) on a variety of initiatives.

Read more about The Agency's Work with KCP.

About Us

This year’s Agency is staffed by eight seniors under the direction of Director Amy O'Brien.

Read more about this year's members of The Agency.