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Social Media Analytics


The social media analytics certificate focuses on both descriptive and predictive analytics and is for those individuals looking to gain key insights from social media data.

The certificate allows working professionals to complete the curriculum on campus or online. Complete the curriculum on Kutztown's campus and employ the Social Media Analytics Strategic Hub (a one-of-a-kind learning space) or take courses 100% online. 

The certificate is available beginning Fall 2023. Please contact the Communication Studies Department at KU for more information.

There are 3 courses (9 credits) for the Social Media Analytics certificate. 

  • SMS 101: Intro to Social Media Theory and Strategy. 
  • SMS 314: Social Media Analytics
  • SMS 316: Advanced Social Media Analytics
A view of the SMASH lab in Rickenbach Learning Center. An enhanced classroom for social media students.

SMASH - Social Media Analytics Strategic Hub

About the Certificate

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Start in Fall or Spring semester.

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Finish in one year.

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