Strategic Communication

The Strategic Communication Certificate is a 9-credit module designed to equip participants with modern marketing and public relations skills necessary to successfully enter and navigate the world of strategic organizational communication. Specifically, the Certificate teaches the practical application of PR techniques and processes, integrated marketing practices, and crisis communication and management strategies.

The certificate includes three courses (nine credits) and requires participants to earn a “C” or higher in each course to earn the certificate. For further information, see the check sheet below.

• COMM 319: Integrated Marketing Communication Concepts and Practices
• COMM 311: Crisis Communication in PR
• COMM 241: Public Relations: Processes and Techniques

Checksheet Download