Kim to Host 2023 Chambliss Faculty Lecture March 28

Kim presented Chambliss medal and certificate from President and Dr. Chambliss

KUTZTOWN, Pa. – Dr. Yongjae Kim, professor of Sport Management, will present Kutztown University’s Spring 2023 Chambliss Faculty Lecture entitled, “From Gaming to Gaining: The Impact of Repetitive Sport Video Gaming on Sport Attitudes and Behavior,” 4:30 p.m., Tuesday, March 28, 145 Boehm Science Center. His presentation will delve into the realm of sports video gaming, examining how it affects attitudes toward sports brands, the strength of those attitudes and actual behavior.

In addition to the in-person event, this year’s Chambliss lecture will be available as a webinar on Zoom and will be uploaded to YouTube following the event. Link to join Zoom:

In 2010, Kim earned a Ph.D. from the University of Minnesota with a major in Sport Marketing and a minor in Quantitative Methods in Education Psychology. He also earned an M.S. from Indiana University in 2003. Having served as the executive director of Kutztown University’s Sport Business Institute, Kim has collaborated with various professional sports teams within the U.S. and overseas. His principal research interests encompass neuromarketing and sport consumer behavior, leading him to publish more than 40 scholarly articles in acclaimed sport management journals, technical reports and book chapters. In addition, he has presented more than 70 peer-reviewed conference presentations, both at national and international conferences. Kim has been recognized as a Research Fellow in the Northern American Society of Sport Management.

Kim’s research focuses on understanding sport media audiences in order to develop effective management strategies. To achieve this, he investigates the factors that influence people's consumption of sport media, drawing on relevant theories and concepts from psychology, marketing and mass communication literature. During his time at KU, Kim has actively sought funding to support his research projects. Through collaboration with others, he has been successful in securing seven internal research grants and twelve external research and project grants, totaling more than $350,000 from a range of sport organizations. 

Kim was awarded the 2022 Chambliss Faculty Research Award. This award, inaugurated in 2004 through a gift from Dr. Carlson R. Chambliss, professor emeritus, Physical Sciences, is meant to recognize the very highest achievement in research and scholarship and can be awarded only once within a person's career. In the same year, Kim was a recipient of the Undergraduate Research Faculty Mentorship Award, further highlighting his dedication to his students and the KU community.