Music Business Concentration Receives National Accreditation
KUTZTOWN, Pa. – Kutztown University's music business concentration, within the undergraduate music degree program, received accreditation approval from the National Association of Schools of Music. Designed for students interested in working behind the scenes in the music or entertainment industry, KU's Bachelor of Arts in music with a track in music business builds necessary skills for students with or without traditional music backgrounds who want to be successful in the music entertainment industry.
Classes such as Principles of Marketing and Management, Performing Arts Administration, Artist Management and Touring, Business Law and Audio Production fill out a curriculum to meet the needs of a diverse and growing industry. Study-away and study-abroad opportunities are available to students involved in music business, music performance and commercial music tracks. Students participate in a seminar course, where the skills learned within the program apply to hands-on experience in real-world scenarios, even before an internship.
The Bachelor of Arts in music business track does not require an entrance audition. It prepares students for a diverse and exciting job market, working with all angles of production and performance surrounding music. Some options include music publishing, music marketing, concert promotion, music production and supervision, artist and venue booking, music and instrument distribution, artist management, tour management, public relations and copyright administration.
Founded in 1924, the National Association of Schools of Music (NASM) is an organization of schools, conservatories, colleges and universities with approximately 637 accredited institutional members. It establishes national standards for undergraduate and graduate degrees and other credentials for music and music-related disciplines, and provides assistance to institutions and individuals engaged in artistic, scholarly, educational and other music-related endeavors.